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Starting out as a sleep consultant can feel incredibly lonely. When you’re first beginning, it’s tough to know where to turn for guidance, especially when the stakes are so high and every client case feels like a new mountain to climb.
Between the two of us, we’ve supported thousands of families, worked through every sleep challenge imaginable, and built thriving sleep consulting businesses that actually change lives. But we didn’t get here alone. We’ve walked the same uncertain path you’re on, where you’re navigating sleepless nights with clients and trying to figure out how to refine your skills in real-world situations.
Now, we’re handing over everything we’ve learned to help YOU step into your full potential as a confident, sought-after sleep consultant. We’ve got your back every step of the way—because we know how much it means to have the right support when you're building something meaningful.
Meet Heidi Lovens
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With over a decade of experience in the sleep industry, Heidi has built a reputation as a leader in the field of pediatric sleep consulting. She is a certified pediatric sleep consultant through The Cradle Coach Academy and is certified in foster and adoption education for sleep consultants. Her continuing education includes toddler sleep, parasomnias, and newborn care, giving her a deep understanding of the unique challenges families face at every stage.
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Before becoming a sleep consultant, Heidi worked as a postpartum doula and Happiest Baby on the Block educator, supporting families through the delicate newborn phase. She now serves as the Western Regional Director for the Association of Professional Sleep Consultants, helping shape the future of the industry. She was also on the advisory committee for The Cradle Coach Academy, ensuring new consultants are trained at the highest level. Basically, if sleep consulting had a hall of fame, Heidi would be in it.
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She’s the expert you want in your corner when you're second-guessing a sleep plan, navigating tough client conversations, or figuring out how to make your business thrive. Through Coach the Coaches, she’s here to give you the mentorship, guidance, and real-world expertise you need to become a confident, trusted sleep consultant.
"She [Heidi] has helped me grow in ways I never expected, offering invaluable insight that has made me more confident and effective in my work."
Jenna
Meet Alyssa Hempel
Alyssa is a certified pediatric sleep consultant through The Cradle Coach Academy, with continuing education in toddler sleep, parasomnias, and newborn care. She’s worked with hundreds of families, guiding exhausted parents through everything from unpredictable newborn sleep to stubborn toddler regressions—because she knows firsthand how life-changing good sleep can be.
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With 15 years in corporate communications, she’s an expert at breaking down complex sleep science into clear, actionable steps—whether it’s helping parents understand sleep or helping sleep consultants refine their offers, communicate their value, and confidently guide families from discovery call to final follow-up.
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She’s also the strategist behind the business side of sleep consulting, making sure consultants aren’t just skilled at sleep training, but also know how to position themselves as experts and build a thriving business.
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If you’ve ever second-guessed yourself or wished someone would just tell you what to do next, Alyssa is here to change that. Inside Coach the Coaches, she’ll help you cut through self-doubt, troubleshoot tough cases, and step into your expertise with confidence.
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Let’s get you feeling like the confident expert we know you can be.
Why we created Coach the Coaches
When we started our sleep consulting journeys, we wished we had someone to turn to when things got tough—someone who had been there, done that, and could tell us exactly what to do next. Instead, we spent years learning the hard way.
Sound familiar?
You don’t have to figure this all out alone.
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Inside our mentorship, you’ll get direct access to us—weekly coaching calls, hands-on support, and a private community where we help you work through real client challenges in real time. No more second-guessing yourself. Just expert guidance, clear strategies, and the confidence to become the sleep consultant families rave about.
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Let's make it happen!
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